What we're finding
We went looking.
We're still going.
In Vietnam's Central Highlands, families grow coffee alongside fruit trees, pepper vines, and vegetables in a system called polyculture. It's one approach among many, and one detail in a much larger story about how coffee is grown, traded, and understood across the world.
We went to find out. We're still going.
It started with a question in Vietnam. Here's the journey so far.
The expedition so far
Stories from the field.
Vietnam · Central Highlands
The Question That Started Everything
A Vietnamese farmer asked us something we could not answer. That question changed how we think about coffee, trade, and what a company like ours is actually for.
Read the story
Vietnam · Hanoi
Bean Hunting in Hanoi
The guidebook said five million mopeds and a noise level to match. It did not say the coffee was upstairs, behind a door you would walk past twice.
Read the storyNext
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Kaffa
Ethiopia · Kaffa
Coming soon
Free to follow
Follow the Adventure
Bean Hunting in Hanoi is live and free to read. The next chapter, The Street Is the Café, arrives in early September, and every dispatch lands with people who follow the adventure as it publishes.
Follow the AdventureNo purchase required. Just curiosity.
The coffee behind the stories
Exceptional coffee.
Full context.
We're building direct supply routes with the communities we've visited. Until those are ready, we work with roasters who share our standards. £13.95 a month, delivered. The stories come free. The coffee pays for the next expedition.