Vietnam
A farmer in the Central Highlands asked us a question we couldn't answer. We've been following it ever since.
We're Alice and Nick.
A farmer in Vietnam asked us that question, we couldn't answer it.
So we started looking.
A farmer in the Central Highlands asked us a question we couldn't answer. We've been following it ever since.
Where coffee began. Ancient forests, sacred ceremonies, and the people preserving both.
More origins coming…
While we were in Ethiopia, we kept hearing about Solomon.
A man in the Kaffa region who'd spent 38 years doing something no one else had thought to do. Recording the ceremonies, the songs, the farming wisdom, the oral histories that the global coffee trade had quietly erased. Thirty-eight years of listening, in the place where coffee began.
We came home. A few months later, we were sitting across from him in London. By the end of the year, he was our co-founder.
We didn't go looking for Solomon. But then, we didn't go looking for Linh either. That's how this adventure works. You follow the question, and it introduces you to the people you were always meant to find.
Read Solomon's storyEach one has a story. Each story starts with someone real.
We're building direct supply routes with the communities we've visited. Until those are ready, we work with roasters who share our standards. Every coffee here meets the same commitment to quality and fairness.
We send field notes, producer stories, and cultural discoveries from wherever the road takes us.
We're going back to where coffee began.
Follow the adventure to come with us.